I want to revolutionise the products we consume, removing unnecessary ingredients to create delicious alternatives that not only taste good but leave you feeling GOOD.
Whilst I love food, it hasn’t always loved me back. As a child I suffered from eczema & allergies that persisted as I got older. The list of things I could enjoy was slowly decreasing until I went to study in Australia (where I met Will!). In Sydney I discovered a whole world of healthier and tastier alternatives, that left me feeling the best I had in years.
When I moved back to the UK I kept cooking and experimenting, taking courses, reading & learning more about the food we consume & the effect it has on our bodies. I discovered the digestive issues, anxiety and fatigue I had suffered with could be managed with the help of a healthier diet.
I realised life is too short to not chase after the things you love, so I decided to jump ship from my job in the city and do something I was passionate about- helping others by bringing healthier alternatives to the wider market. ‘CHAM’ (chia + jam) was born.